TextKonzept PR and press work

     agency & service

In addition to long term concept planning and consulting the company's competencies are focused on demanding Business-to-Business communication, press work for industry, internal relations and corporate publications. Our consumer campaigns with special interest media and the daily press have proven to be just as effective.

By concentrating on one branch of industry we are able to offer sector know-how and contacts with decision-makers and opinion-formers in the media, institutions and associations.

The resultant leading edge in information and synergy effects form an essential and integral part of the consulting and practical implementation.

We have a mastery of all methods and instruments of PR and press work, including Internet publishing via the agency's own online services.

Our major competences besides long-term conception and consultancy are:

• exigent Business-to Business communciation

• sales-oriented consumer PR

• international Press work

• economic Press relations

• writing of magazines for clients and employees

• conception and accomplishment of recruiting measures, discussion forums and individual strategies of communications with different aims

Our campaigns for consumer press, dailies and weeklies are also of high output.

The team comprises academics with years of practical experience in journalism and PR. The network offers access to a pool of competent service providers.

We primarily look after the entire budgets of industrial and trading companies as well as service providers from the sector. The agency services are structured on a modular basis and put together to suit the specific objective.

2. Work Bases

Active communication management 
Because PR is not just an abbreviation for "sending our press releases" but instead represents the targeted development of contacts and dialogue for the purpose of optimising the company's position within the media and opinion market.

Screening and monitoring your position in the sector and/or in the opinion market
For example through random sample interviews with the key journalists, written surveys of journalists, quantitative and qualitative analyses of the media presence of client and competitors.

Continuous information on the sector and competition
With the agency's own Newsletter as well as exclusive information and recommended courses of action.

Target-orientated collaboration on the basis of clear concepts and work plans
Good image, high profile and friendly contacts with the press have not come about by accident or actionism but are the result of continuous, detailed, planned work. Our client decides which course to take. We jointly develop approaches and provide regular information on individual stages and results.

Dialogue with the key journalists
We listen to what the decision-makers in the media want to know and have to say about our clients because no-one is closer to the opinion market than those people who form it

Utilising synergy effects of old and new media
Since 1997 we have been offering the facility for all our press releases to be downloaded from the Internet for practical use and providing the journalists with information direct by mail following consultation. Because the better our service to the press all the better for our clients.

3. International Public Relations for enterprises of the Building and DIY-Sector

How to get exposure abroad

Information about the products and services of a company would, in many cases, also be interesting to foreign media. But how do we get this information onto the desk of the correct editor? More importantly, how does the client get to know if and how Public Relations abroad would work – and which information would be of particular interest to foreign business and consumer press journalists?

All PR is local

PR does not work without having relevant professionals operating in the country being targeted. It is essential they are familiar with the language, the country, the sector and most of all, the relevant media contacts.

It is for these reasons that TextKonzept has developed a network of 17 PR agencies since 2001 which:

• assert themselves independently and successfully within their particular market 
• have particular expertise in the building and DIY sector 
• are proficient with the entire spectrum of classic PR as well as Internet-Publishing
• have gained experience in communicating with German enterprises 
• present a transparent and accurate measurement of results

TextKonzept handles the PR for Austria and Switzerland

Comprehensive multi-national service under one roof

TextKonzept has many years of international PR experience. Whether a company operates in 2 or 17 countries, TextKonzept is willing to advise any potential client on the planning, realisation or evaluation of projects. 

The TextKonzept service network incorporates the following countries:

Belgium, Danmark, France, Great Britain, Italy, Lithuania, Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Spain, the Czech Republic, Hungary.

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